To help you build successful lead-generation
campaigns and attract customers through your
website, we offer a wide range of Web Marketing and
Search Engine Optimization (SEO) services and products.
Review the links below to determine which service
or product best meets your needs:
SEO Seminars and Customized
Training
Objectives
If
you would like to learn how to increase the number of potential
customers coming to you from your website,
register for
one of our Web Marketing and SEO webinars.
The
objective of our seminars are two-fold:
1) to
show you how to position your site high on Google
and other search engines;
2) to show you how to build successful
lead-generation campaigns through your site.
You
will learn what is involved in Search Engine
Optimization (SEO) and how to plan, implement, and
manage optimization of your site quickly,
successfully, and cost-effectively. You will also
learn how to ensure that visitors coming to your
website through search engines do not stop at
reading your pages, but progress as far as filling
out your order or registration forms.
While our seminars are most suited for business
owners and officers with Marketing and Sales
responsibilities, anyone interested in learning how
to position a site high on search engines and
attract customers through it should attend. Overall,
you would be able to apply SEO enhancements to your
website immediately after the seminar and increase
positioning of your site very quickly (within 2-4
weeks).
Please note that our seminars are not technical in
nature, and no previous knowledge of Web Design or
Development is required.
Register to
receive our SEO presentation
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What is
Included in an SEO Webinar
Our
search
engine optimization webinars
cover
the following:
-
Rigorous
methodology on how to select the most appropriate
keywords for your business
-
Step-by-step instructions on how to conduct proper
competitive analysis quickly and effectively and how to outdo even your most
aggressive competitors
-
Carefully crafted
strategy
on how to maximize your investment
in advertising campaigns of major search engines (Google’s
AdWords and AdSense, for example), i.e.
how to get more for less
-
Q&A
session to help you apply the studied material to
your particular business objectives, with
practical guidance and improvement recommendations
-
Carefully researched, time-tested and
customer-approved SEO guide, accompanied by a set of
supporting materials (SEO glossary, references, and
useful links).
How to Book
an SEO Seminar
We offer regular Web
Marketing and Search Engine Optimization online webinars and onsite seminars. Two hours of hands-on
instruction are enhanced by real-life case studies examined live on the
Internet. Continental breakfast and soft drinks are provided. Attendees receive
printed materials containing time-tested SEO references and useful links. No
technical knowledge is required.
We also offer customized
SEO webinars delivered online. Onsite seminars are usually
more productive, and if you are located in the Ottawa area, there are no
additional fees for travel. For
more remote locations, additional fees for travel expenses will apply.
To book
an SEO workshop in the Ottawa area, please give a one-week notice. For a more remote location, please allow at
least two weeks for travel arrangements.
The SEO
webinars are best delivered to an audience of up to 20 people, while the minimum
required enrolment
is 5 attendees.
Register for one of our SEO
webinars by
filling out our registration form.
Call us at (613) 231-6308 for more
details.
Register to
receive our SEO presentation
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SEO Consulting
Objectives
The main objective of our consulting
work is not only to help you position
your website high on Google and other
search engines, but also to help you attract customers through your website.
We arm you with time-tested techniques to ensure that visitors coming to your site through a keyword search on search engines do
not stop at reading your pages, but progress as far as filling out your order or
registration forms.
Basic SEO Consulting Package
Our basic SEO consulting
package covers the following:
-
Introduction to
search engine optimization delivered as a
workshop
and customized to your
particular business needs
-
Overview of your competition with strategic recommendations on how to
out-position even your most aggressive competitors
-
Review and analysis of your website:
√
Analysis of your business category in relation to
your SEO objectives (optional)
√ Analysis of your keywords in
relation to your sales targets with
subsequent optimization recommendations:
-
Amount of information with keywords
-
Frequency of keywords
-
Keyword positioning (how high)
-
Page Title tag and Metatags
-
Links
√
Analysis of your link building strategy in
relation to the overall marketing position of your
company
√ Review of your
site copy (i.e. site content) with optimization
recommendations on how to increase your
visitor-to-lead conversion rate, i.e. the number
of incoming leads registered through your website
√
Critique of your navigation structure and
improvement recommendations on how to maximize its SEO potential
√
Critique of your registration form and analysis of
other
"calls for action"
√ Independent opinion about the look-and-feel
of your website to assess your customer focus and boost the visitor-to-lead
conversion rate:
-
B2B site vs. consumer-oriented site
-
Small company vs. large company
-
Customer-focused vs. investor-focused
√
Rigorous analysis of your existing Pay-Per-Click (PPC)
campaigns with a focus on designing the most
effective "calls for action" and maximizing ROI on
selected key phrases. If you need to set up a new
PPC campaign, we offer complete PPC
consulting and management services.
We
do our homework carefully and provide you with a detailed report, containing point-by-point evaluation of your website
from the point of view of its current SEO standing
and in relation to your desired SEO goals.
Register to
receive our SEO presentation
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Site Optimization
The site optimization involves
the following:
-
rigorous competitive analysis with subsequent
development of a winning strategic plan to gain
a strong and lasting competitive advantage
-
carefully
planned optimization of your website page by page for a desired number of
pre-defined keywords
-
revamping and
optimization of existing web content, development of new optimized content,
supported by incorporation of appropriate 'calls to action', visually appealing formatting styles,
synchronized with the overall look-and-feel of your site
-
thoroughly researched link building campaign,
implemented in full accordance with the overall
marketing positioning of your company
-
implementation of prompting visual techniques to
maximize the effectiveness of your lead-generation
strategies
-
budget-conscious enrolment in paid advertising
campaigns with major search engines (such as
Google's AdWords
and others)
Having been properly implemented
once, the site optimization begins producing outstanding results very quickly
and continues to bring generous rewards for years afterward.
Register to
receive our SEO presentation
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SEO Copywriting and Content Creation
We believe that quality research and creativity
are the main
vehicles for differentiation and competitive
advantage for our clients and ourselves. We take
pride in conducting thorough research and delivering
quality content at the best possible prices.
Whether you need a website content, a press release, a
newsletter issue, an article, a consumer blog with daily
reviews or tips, or a specialized technology blog
with weekly posts - we have a solution for you.
Creating
quality content that would be of interest to your
visitors is also an ideal way to boost your SEO
ranking. To rank high on search engines, you need to
have keyword-rich text, i.e. pages with content
related to your business.
We offer
a wide range of copywriting services:
-
Website SEO Copywriting Services
-
Ghost Written Website Articles
-
Corporate and Private Blogging
-
Press Releases
-
Business and Sales Letters for Email Marketing
-
Resumes and Cover Letters
Our SEO copywriting and
content creation services include the following:
-
analysing your
competitors and your target audience
-
helping you crystallize
your unique value proposition in the market
-
incorporating alluring
calls to action
-
inter-linking
appropriate pages and sections
-
SEO optimizing content
for targeted keywords
-
SEO optimizing headers,
subheaders, bullets and hyperlinks
Our writing and content delivery is carefully
crafted to increase visitor-to-user conversion rate.
This, after all, is the ultimate purpose of your
website.
Our writing and content creation package features:
-
100%
original content.
-
You own
full rights to the content. We delete all versions
in our possession after delivery to you unless you
gave us express permission to use some work as
samples.
-
All
materials are well-researched.
-
You
approve a small sample before we write out the rest
of your order. We will use your feedback as our
quality assurance guidelines.
-
Stylization can be incorporated upon request.
-
Blog
entries
-
Blog
comments
-
Custom
link research and collection
-
Statistical research
-
RSS feed
content management
-
Adsense/PPC
ad pages
-
Wiki
materials
-
Consumer
articles
-
SEO
materials
-
Product
reviews
-
E-books
-
Social
bookmarking site reviews
-
Commentaries
-
Original
research
-
Press
Release materials
-
Website
content concepts
-
"Expert"
forum posting
-
Focused
writing
-
Original
E-book topics
-
Specialized blog writing and link
management/annotation
All
content creation and writing assignments are delivered
SEO-optimized,
we take care to "weave in" keywords into the fabric
of the text at all required levels without
sacrificing quality and without charging additional
fees for this service.
Blogging
and Viral Comment Posting
Whether you need to create and manage feed
syndications,
develop a consumer blog with daily
reviews or tips, or a specialized technology blog
with weekly posts, issue and distribute press
releases online, we have a solution for you. We
will help you
learn
what is involved in Social Media
Marketing at this stage, define
the
optimum strategy, create an executable plan within
your budget limits, and then act on your behalf or
help you do it yourself. Learn more about our
social
media marketing and blogging services.
You
approve a small sample before we write out the rest
of your order. Minimum
order for content creation is 3000 words. Rates
are based on word count (in US dollars).
-
160
hours -
$1600 or
-
1 to
10000 words - 7.25 cents per word
-
10001 to
25000 - 6.75
cents per word
-
25001 to
50000 - 6.25
cents per word
-
50001 to
100000 - 5.70 cents per word
-
100001
to 200000 - 5.55 cents per word
-
200001
to 400000 - 5.25 cents per word
-
400001+
4 cents per word
-
Extreme
volume -
Contact us
Note
that the specific cost of your project
requirements may vary depending on the level of
complexity, number of references, additional link
work or other tasks, deadlines, and the availability
of discount promotions at the time of your order.
Please also note that the rates quoted above are
applicable to consumer topics only. Specialized or
technical topics are priced differently. Please
contact us to
get a quote.
Our
network of freelance writers embraces such countries as Canada, the
United States, UK, and New Zealand. All our partners
have at least a Master's level degree, more than
half are at the doctorate level. But their
fees do not exceed industry average. Please
contact us for
samples and to obtain a quote. We
look forward to hearing from you.
Below are a few writing
samples covering various genres. More samples can
readily be available upon request.
Writing Samples:
SEO Copywriting Samples (high volume):
As part
of our content creation services, we
help you navigate the ocean of Social Media
Marketing and make you stand out from the
crowd.
Please
contact us to obtain a quote. We
look forward to hearing from you.
View All
Services
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Blogging and Social Media Marketing
The space of Web Marketing is constantly evolving.
Search Engine Optimization is no longer limited to
on-page optimization. Likewise, Search Engine
Marketing is no longer about paid keyword campaigns
and banner ads.
Like
many other socio-economic phenomena, Marketing
over the Internet, with all its seemingly
disconnected elements, is gradually being
consolidated and merged into one field - Social
Media Marketing. In that, search engine
optimization, search engine marketing, paid
advertising campaigns, blogging, networking via
forums and specialized social sites - all become
increasingly more and more interdependent,
collaborative and user-driven. Influenced by the
naming convention used by software developers, the
evolved collaborative nature of the Internet
relations has been deemed as Web 2.0.
With this new wave of
Web 2.0 movement rapidly coming of age
(pdf), online
collaboration and user-generated content are gradually
becoming obligatory requirements for websites across
many, if not all, industries.
In 2005 there were
roughly 500,000 registered blogs. As of April 2007,
there were almost 30 million
active blogs indexed. The number of blogs may
not continue to
grow at this astonishing rate and the genre of blogging
itself will probably evolve away from an all-encompassing
and all-embracing movement to a more restrictive and
selective medium, but there is little
doubt that social media, online collaboration and
user-generated content are here to stay. For website
owners and company executives, it means extra
requirements and extra work.
Whether you need to create and manage feed
syndications like Technorati.com and Feedburner.com,
develop a consumer blog with daily
reviews or tips, or a specialized technology blog
with weekly posts, we have a solution for you. We
will help you
learn
what is involved in Social Media Marketing
(pdf)
at this stage, define the
optimum strategy, create an executable plan within
your budget limits, and then act on your behalf or
help you do it yourself.
We believe that creativity is the main
sustainable source of differentiation and
competitive advantage for our clients and
ourselves. We take pride in delivering
innovative approaches to our clients' Social
Marketing
needs at the best possible prices.
Please
contact us for samples and to obtain a quote. We
look forward to hearing from you.
Rates
The fees are calculated on a per hour basis for
short-term projects and on a per day basis for
longer projects.
Our
consulting package includes
a few hours of
training.
This is usually sufficient to learn the basics of
Web Marketing, Social Media Marketing, and
Search Engine Optimization and get
a good understanding of what is involved in a
full-scale Internet Marketing project.
|
Anna
Tulchinsky 
