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The space of Web Marketing is constantly evolving.
Search Engine Optimization is no longer limited to
on-page optimization. Likewise, Search Engine
Marketing is no longer about paid keyword campaigns
and banner ads.
Like
many other socio-economic phenomena, Marketing
over the Internet, with all its seemingly
disconnected elements, is gradually being
consolidated and merged into one field - Social
Media Marketing. In that, search engine
optimization, search engine marketing, paid
advertising campaigns, blogging, networking via
forums and networking social sites - all become
increasingly more and more interdependent,
collaborative and user-driven. This constantly
evolving collaborative nature of the Internet
relations has been deemed by the term 'Web 2.0',
influenced by the naming conventions used in the
software development circles.
With this new wave of
Web 2.0 movement rapidly coming of age (pdf), online
collaboration and user-generated content are
gradually
becoming obligatory requirements for websites across
many, if not all, industries.
In 2005 there were
roughly 500,000 registered blogs. As of April 2007,
there were almost 30 million
active blogs indexed. The number of blogs may
not continue to
grow at this astonishing rate and the genre of blogging
itself will probably evolve away from an all-encompassing
and all-embracing movement to a more restrictive and
selective medium, but there is little
doubt that social media, online collaboration and
user-generated content are here to stay. For website
owners and company executives, it means extra
requirements and extra work.
Here are a few
activities that are grouped together and form Social
Media Marketing (also known as Viral Marketing, Word
of Mouth or WOM Marketing, Buzz Marketing, and so
on). Please note that all of them are driven by
research, writing and content creation:
Whether you need to create and manage feed
syndications,
develop a consumer blog with daily
reviews or tips, or a specialized technology blog
with weekly posts, issue and distribute press
releases online, we have a solution for you. We
will help you
learn
what is involved in Social Media
Marketing at this stage, define
the
optimum strategy, create an executable plan within
your budget limits, and then act on your behalf or
help you do it yourself.
Samples
We believe that creativity is the main
sustainable source of differentiation and
competitive advantage for our clients and
ourselves. We take pride in delivering
innovative solutions to our clients' Social
Marketing
needs, red-carpet client services, and highly
competitive prices.
Please
contact us for samples and to obtain a quote. We
look forward to hearing from you.
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Anna
Tulchinsky 
