613.231-6308          Ottawa’s oldest Search Engine Optimization (SEO) firm

Blogging and Social Media Marketing

The space of Web Marketing is constantly evolving. Search Engine Optimization is no longer limited to on-page optimization. Likewise, Search Engine Marketing is no longer about paid keyword campaigns and banner ads.

Like many other socio-economic phenomena, Marketing over the Internet, with all its seemingly disconnected elements, is gradually being consolidated and merged into one field - Social Media Marketing. In that, search engine optimization, search engine marketing, paid advertising campaigns, blogging, networking via forums and networking social sites - all become increasingly more and more interdependent, collaborative and user-driven. This constantly evolving collaborative nature of the Internet relations has been deemed by the term 'Web 2.0', influenced by the naming conventions used in the software development circles.

With this new wave of Web 2.0 movement rapidly coming of age (pdf), online collaboration and user-generated content are gradually becoming obligatory requirements for websites across many, if not all, industries.

In 2005 there were roughly 500,000 registered blogs. As of April 2007, there were almost 30 million active blogs indexed. The number of blogs may not continue to grow at this astonishing rate and the genre of blogging itself will probably evolve away from an all-encompassing and all-embracing movement to a more restrictive and selective medium, but there is little doubt that social media, online collaboration and user-generated content are here to stay. For website owners and company executives, it means extra requirements and extra work.

Here are a few activities that are grouped together and form Social Media Marketing (also known as Viral Marketing, Word of Mouth or WOM Marketing, Buzz Marketing, and so on). Please note that all of them are driven by research, writing and content creation:

  • Blogging
  • Posting comments and replies on individual blogs and forums (using sites that do not have a 'nofollow' tag, thus contributing to your SEO ranking)
  • Reviews
  • Articles
  • RSS feeds
  • News releases
  • Press Releases

Whether you need to create and manage feedsyndications, develop a consumer blog with daily reviews or tips, or a specialized technology blog with weekly posts, issue and distribute press releases online, we have a solution for you. We will help youlearn what is involved in Social Media Marketing at this stage, define the optimum strategy, create an executable plan within your budget limits, and then act on your behalf or help you do it yourself. Samples

We believe that creativity is the main sustainable source of differentiation and competitive advantage for our clients and ourselves. We take pride in delivering innovative solutions to our clients' Social Marketing needs, red-carpet client services, and highly competitive prices.

Please contact us for samples and to obtain a quote. We look forward to hearing from you.

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