613.231-6308          Ottawa’s oldest Search Engine Optimization (SEO) firm

Paid-Per-Click Campaign Management

PPC Keyword Advertising Campaigns

Pay-Per-Click (PPC) is a term used in the Web Marketing industry to refer to a class of Internet advertising in which advertisers pay a fee for every click visitors make on their ads.

In other words, paid-per-click or PPC campaigns, or simply PPC, is keyword advertising on search engines and other websites. Because advertisers pay for every click, PPC is often used synonymously with Search Engine Marketing (SEM) and opposed to organic Search Engine Optimization (SEO) of a site.

PPC Search Engines

Currenlty, there are two major paid-per-click (PPC) engines:Google AdWords and Overture. Google AdWords' most significant partner is AOL. Overture, which is now part of Yahoo!, can get you traffic from Yahoo! and MSN.

There are also a number of smaller PPC search engines:

PPC Statistics

According to SEMPO Survey of SEM Industry, spending on paid-per-click (PPC) advertising is up 62%. Advertisers spent a total of $9.4 Billion in 2006. Here is a list of 100 major advertisers.

PPC Benefits

Paid-per-click (PPC) advertising is one of the most effective and quick ways for acquiring customer leads. As a rule, people don't click on ads for no reason. Click fraud is a money-losing issue for advertisers, no doubt about it, but on a broad scale, people click on PPC ads only when they see something they might want. Hence, PPC brings substantial benefits:

  • PPC provides small websites with a chance to be found by customers. In fact, PPC is often the only online channel of revenue for small websites

  • PPC allows you to influence who visits your website, i.e. unlike other means of marketing, PPC instantly puts you in front of your potential customers

  • PPC provides good tracking capabilities, thus allowing you to focus on what is most profitable

  • PPC helps you understand user behaviour and make corresponding improvements to your site, which subsequently helps you acquire more leads

  • PPC spending can be very predictable, since advertisers can set maximum daily spending amounts

  • PPC yields great ROI, if managed properly

PPC Campaign Management Services

Paid-per-click (PPC) campaign management does not need to be a daunting task. It also doesn't have to be very expensive. Our paid-per-click (PPC) services will help you get the most out of your PPC campaigns, making your PPC spending not only very affordable but also highly profitable.

Our PPC services include the following:

  • PPC competitive analysis

  • PPC keyword discovery

  • PPC keyword optimization

  • PPC copywriting

  • PPC campaign setup

  • PPC campaign management

  • PPC synchronization with website analytics

  • PPC conversion tracking and optimization

  • PPC reporting

We use such tools as WordTrackerGoogle AdWord's Keyword Suggestion tool as well as Google Sponsored Links tool and a few other keyword identification tools.

The minimum industry rate for PPC services is $150-200 per month (setup is usually extra). Some companies charge a percentage of your overall PPC spending (between 5% and 15%, depending on the size of the company). Others charge per campaign and/or per number of keywords included within each PPC campaign.

Give us a call to talk about your PPC needs. We offer flexible options for all PPC budgets.

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ft-1(613) 231-6308


ft-3548 Aberfoyle Circle,
Ottawa, Ontario, K2K 3R2