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Pay-Per-Click (PPC) is
a term used in the Web Marketing industry to refer
to a class of Internet advertising in which
advertisers pay a fee for every click visitors make
on their ads.
In other words, paid-per-click or PPC
campaigns, or simply PPC, is keyword advertising on
search engines and other websites. Because
advertisers pay for every click, PPC is often
used synonymously with Search Engine Marketing (SEM) and opposed to organic Search Engine Optimization (SEO)
of a site.
PPC Search Engines
Currenlty, there are two major paid-per-click (PPC)
engines:
Google AdWords and
Overture. Google AdWords' most
significant partner is
AOL.
Overture, which is now part of Yahoo!, can get you
traffic from
Yahoo! and
MSN.
There
are also a number of smaller PPC search engines:
PPC Statistics
According to
SEMPO Survey of
SEM Industry, spending on paid-per-click (PPC)
advertising is up 62%. Advertisers spent a total of
$9.4 Billion in 2006. Here is a list of
100 major advertisers.
PPC
Benefits
Paid-per-click (PPC)
advertising is one of the most effective and quick
ways for
acquiring customer leads. As a rule, people don't
click on ads for no reason. Click fraud is a
money-losing issue
for advertisers, no doubt about it, but
on a broad scale, people click on PPC ads only when they see
something they might want. Hence, PPC brings
substantial benefits:
-
PPC provides small
websites with a chance to be found by customers. In
fact, PPC is often the only online channel of
revenue for small websites
-
PPC allows you to
influence who visits your website, i.e. unlike other
means of marketing, PPC instantly puts you in front
of your potential customers
-
PPC provides good
tracking capabilities, thus allowing you to focus on
what is most profitable
-
PPC helps you
understand user behaviour and make corresponding improvements
to your site, which subsequently helps you acquire
more leads
-
PPC spending can be
very predictable, since advertisers can set maximum daily spending amounts
-
PPC yields great ROI,
if managed properly
PPC Campaign Management Services
Paid-per-click (PPC)
campaign management does not need to be a daunting task.
It also doesn't have to be very expensive. Our
paid-per-click (PPC) services will help you get the
most out of your PPC campaigns, making your PPC
spending not only very affordable but also highly
profitable.
Our PPC services
include the following:
We use such tools
as
WordTracker,
Google AdWord's Keyword Suggestion tool as well
as
Google Sponsored Links tool and a few
other keyword identification tools.
The minimum industry
rate for PPC services is $150-200 per month (setup
is usually extra). Some companies charge a
percentage of your overall PPC spending (between 5% and 15%,
depending on the size of the company). Others charge per campaign
and/or per number of keywords included within each PPC campaign.
Give us a call
to talk about your PPC needs. We offer flexible
options for all PPC budgets.
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Anna
Tulchinsky 
