613.231-6308          Ottawa’s oldest Search Engine Optimization (SEO) firm

Web Marketing & SEO Products

In this section we offer a few downloadable products that can be helpful to anyone who is interested in Web Marketing and Search Engine Optimization.

  • Overview

  • SEO Webinars and SEO Seminars

  • SEO Checklist Tool

  • SEO and Web Marketing Guide

  • SEO and Web Marketing Newsletter

Search Engine Optimization (SEO) is an interesting area to study. The SEO field can hardly be called 'scientific'. Rather, it is based on what the authors of Freakonomics would call 'casual empiricism', since the only means of verifying what works and what doesn't in this field is determined by observing results, working on various cases, and following them through time (not unlike contemporary medicine). On the plus side, SEO is relatively limited in nature, not very technical, there are no trade secrets, and there is an ocean of free SEO information on the Internet

For example, a quick search on Google for 'search engine optimization' usually returns over 30,000,000 web links. If you are an absolute beginner, it should not take you more than a few weeks of reading to receive a good understanding of the industry. To become an SEO consultant, you would in addition need a minimum of two years working with a number of websites in different industries to feel confident in the field.

In this section we offer a few downloadable products that can be helpful to anyone who is interested in Web Marketing and Search Engine Optimization. For those who want to get a basic understanding of what is involved in the SEO process and how to measure and evaluate the performance of an SEO consultant, for example, our free newsletter would suffice well. For those interested in learning how to conduct a successful Internet Marketing & SEO project by themselves quickly and efficiently and how to maintain the achieved results through time with the least effort, we recommend purchasing our Web Marketing & SEO Guide or our webinars.

Web Marketing and SEO Tools

Designed to help you conduct your own SEO projects, our email newsletter covers a wide range of topics related to Search Engine Optimization (SEO). It is meant to help you learn basic Web Marketing and Search Engine Optimization (SEO) principles and how to apply most effective SEO techniques to increase traffic and attract potential customers through your website.

If there are specific Web Marketing and Search Engine Optimization (SEO) topics that you would like us to discuss in this newsletter, please do not hesitate to drop us a line.

To review past issues, please go to our Newsletter Archives page.

Attract Customers in Four Weeks

The guide is scheduled for release in 2015.

Our Web Marketing & SEO guide is based on more than 6 years of active Internet Marketing work with technology companies as well as small and medium businesses. It is written by a former University professor with an academic background in Cognitive Linguistics, gained through Doctoral studies on Semantics and Pattern Recognition. The guide contains carefully researched, simple do-it-yourself instructions based on case studies from clients in various industries, a glossary of Web Marketing and Search Engine Optimization terms, as well as a large library of hand-picked and time-tested tools.

By reading this guide, you will learn what is involved in Web Marketing and Search Engine Optimization and how to plan, implement, and manage a Web Marketing project quickly, successfully, and cost-effectively. The guide is not technical in nature, and no previous knowledge of Web design or development is required.

While this guide is most suited for business owners and professionals with Marketing and Sales responsibilities, anyone interested in learning how to attract customers via the Internet should read it.

..coming soon


In 2015, we will be selling a downloadable multi-media presentation of one of our Web Marketing and Search Engine Optimization (SEO) seminars. Developing a multimedia product is an exciting opportunity for us to present our services in a new way, and we look forward to receiving your feedback. Please check back with us often to receive a trial copy. If there are specific Web Marketing and SEO topics that you would like us to incorporate in a video seminar, please do not hesitate to drop us a line.

In the meantime, we are offering affordable online SEO webinars and in-person SEO seminars covering the most effective SEO tactics as well as related areas of Search Engine Marketing and Social Media Marketing. The webinars and seminars can be conducted one on one and arranged to suit your schedule and business needs. There is no additional cost involved.

The seminars are not technical in nature and no previous website design knowledge is required.

SEO Webinar Outline

  • Introduction and main SEO definitions
  • SEO results and what to expect
  • Fundamentals of how search engines work
  • Do-it-yourself SEO in 10 steps
  • How content management systems (CMS) affect SEO
  • Most  important principles of PPC campaigns and how to combine SEO with Google AdWords to maximize results
  • What Social Media Marketing strategies you can use to help you boost your SEO ranking
  • SEO on a shoe string: what you can do right now at virtually no cost and without significant time commitment
  • What not to do to avoid penalties
  • Useful links, hand-picked and time-tested
  • Practice session combined with Q&As
  • 2.5-3 hrs

The cost is $270 per person, tax included, for all types of SEO webinars and seminars, including one-on-one sessions. Payment via PayPal.

Do not hesitate to call me at (613) 231-6308 if you would like more information or have specific requirements.

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Interactive SEO Checklist Tool

Our interactive SEO checklist tool is a web-based self service that allows you to quickly familiarize yourself with what is involved in search engine optimization (SEO), select what tactics would be most effective in your circumstances, create an SEO plan, and later evaluate your SEO project.The tool covers the most essential SEO tactics, as well as tips and tricks on PPC campaigns and Social Media Marketing strategies that, combined together, help boost your positioning on search engines.This interactive SEO checklist tool provides dynamic ranking capabilities and generates summary reports. It will assist you in planning, project managing and evaluating ROI on your online Marketing  projects.The tool is available free of charge, upon registration. Access information will be sent to you by email.


  1. Search Engine Optimization (SEO) of a Site
59 questions (split in 3 pages)
  1. Sales Mechanisms, Usability & Conversion Rate
33 questions
  1. Search Engine Marketing (SEM) and Online Advertising Campaigns
16 questions
  1. Email Marketing
13 questions
  1. Social Media Marketing
18 questions

Example (from the Social Media Marketing section):

Did you implement widgets on your blog/site?TIP:  You just gotta have 'em widgets! Below is a couple of sites where you can get cool widgets free of charge. All you need to do is copy and paste a few lines of HTML code.


Once we receive your registration request, we will send you an access link. Please note that you can only do this evaluation once.

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Contact Us

ft-1(613) 231-6308


ft-3548 Aberfoyle Circle,
Ottawa, Ontario, K2K 3R2